Blue Ocean Strategy Paper Essay Example for Free

Blue Ocean Strategy Paper Essay The Blue Ocean Strategy focuses on the three industries that closely touch people’s lives. Areas they looked at were Autos, Computers and Movie and what companies within those fields are doing to managing sustainable profit and growth through the test of time. The creation of a blue ocean strategy places its focus on strategic moves to place their brand in position long past its rise to fame. Rather than focusing on creating a company and battling your competitor’s blue ocean strategy gears to forecasting innovations and products to make oceans of uncontested market space. (W. Kim, 2004) A product strategy that is much a product of managerial action, rather than the creation or invention of new market space but the development and evolution of the products rather than the company. Primary Strategy Importance The blue ocean strategy takes a look at the host of companies in the thirty plus industries and the key players within them. The process of analyzing and studying the leading and successful players and the unsuccessful and failing competition. Looking for distinct and common differences between the groups, as well as the commonalities to discover the common factors that lead to the successful growth of one and failings of the other. The consistent variable common pattern that shows focusing on competition does not provide for long term successful companies. The common practice is the within the market place the competition style strategy has little advantages to it. (W. Kim, 2004) The irrelevant old school theory that out doing your competitors was not the road to take that leads to profit and success. Placing the value in innovation and creation will lend itself to a new demand and achieve a value that has a largely dominate market with high pay  offs and leave an ocean that separ ates you from the completion. The creation and break out of strategic pricing and targeting the strategy of new demands and thinking of new ideas that competitors are not offering with strategic pricing and low cost you can create a new market that is far beyond the industry and competitors you seek to outdo. Marketing from the point of view of the customer or consumer rather than what planning and research will outdo your competition shows no long term successful models, and the continual innovation and meeting the visionary demands of a new market will leave you as the sole leader of a this variation of new product. Similar Strategic Move Blue ocean strategy shows the critical importance of focusing your strategy not on competition or trying to reinvent the wheel, but innovation and creation of demand that in 20 years will be the trend the need and meet the customer needs that competition (established or not) have failed to see. Important factors of use of the company talent and resources such as cost and general broad customer generic products will satisfy the moment but mostly established players succeed and ride the roller coaster of size and market share. The best example that uses the blue ocean strategy is the Fitness industry and the success of Health Clubs. The gym and fitness industry is a mostly new industry in America and since the 1970’s/1980’s has had more than its fair share of failures as the innovations and offerings mixed with demand were not there. The importance of health and taking care of yourself as well as the eternal trend of looking good was a trend that was gaining strength and today has become a way of life (or you will have no life you will be dead). Gold’s gym which is credited for taking the fitness gym to the level of meeting a way of life in America that has now become a way of life. Insurance companies, doctors, social circles, advertisements, daily activities and stamina, and the demand of your own mother to exercise stay in shape, be healthy is a must. Your insurance companies, your employer, social circles even give discounts, benefits and incentives for those who enroll in gyms and health clubs. Today Gold’s gym has survived the revolving door of new gym clubs that come on the market and leave. Various fitness trends have made things such as cycling, weight lifting, yoga, kick boxing to launch sub-specialty industries who match the services  and demand for health and fitness in huge industry. The estimated revenue of health clubs in the US being $25 Billion dollars a year, and an estimated database of over 48 Million members in America (1/8 of the total US Population) the industry started just thirty to f orty years ago is huge. (Statista.com, 2013) Innovative ways of bring people in to use their facilities and offering of different amenities and services has been the key to what companies will stand the test of time and which will fold. Trying to out price the customers has led to the closure of many successful gyms (in their time) however, not using innovation that would separate them from the competition in terms of staying a head of the curve for demand and trends lead to their closure. Companies that have taken risk such as LA Fitness and 24 Hour Fitness may very well be huge money makers and leaders in the market but take on many elements of those that focused on coverage and competition. Their size may make it difficult for creative new products and services as they have hundreds of clubs in several countries that employ thousands of people that need to be trained and adjusted. Strategy today continues to lend to the success and meet demands and needs of the industry customers want such as multiple locations, low cost, and amenities. Red Ocean Version Pro Con An alternative red ocean move for the health club industry is Belly’s Total Fitness. A onetime industry leader and attributed for making the health club business a chain group in the US is now all but dissolved and absorbed by larger and constantly redeveloping competitors such as LA Fitness and 24 Hour Fitness. The signature and staple business model may have been both the success and failure of the business. Offering multiple locations within the same network and multi-amenity locations that put them as an up and coming trend that cast a shadow of industry leader Gold’s Gym. The growing health clubs such as LA Fitness, and 24 Hour Fitness observed the success of Belly’s and began to open up locations with similar features, but at lower cost to members and offering the latest and greatest in programs, equipment and services. The blue ocean strategy that LA Fitness and 24 Hour fitness use of reading the trends and demands of members and following the strong national focus of fitness and health has allowed them to consume the once leading and fellow competitors growing their network and member base to  levels never expected. With the industry being so new it’s hard to see if places such as LA Fitness and 24 Hour fitness will last the test of time is a question only time can answer. What I do know is that if they are executing an effective strategy of innovation versus the research and development and focusing on and competitor intelligence will show no advantage for their market share and long term profits. Conclusion The fundamentals of blue ocean strategy rest solely in the creation of value seen by the customer and lower cost while simultaneously differentiating your brand, product or service within industry and rejecting old world style tunnel-vision focus strategy of your competitors. By delivering these important features of blue ocean strategy you create a sustained powerful impact on a distinct market that benefits what would have been your competition and creates blue oceans of new opportunity that spin off into a new existing market that you have all to yourself. References Perreault, W. D. (2011). Basic Marketing: A marketing strategy planning approach (19th ed). New York: McGraw-Hill Irwin. Statista.com. (2013). U.S. Health Club Industry . New York: Ipsos Media, Simmons National Consumer Studies and Consumer Insights from Scarborough Research. W. Kim, R. M. (2004). Blue Ocean Strategy. Harvard Business Review, 10(86), 76-84.

Exploring the Ruin of Man in Rappaccinis Daughter Essay -- Rappaccini

Exploring the Ruin of Man in Rappaccini's Daughter    Who will redeem man from his evil tendencies and his fallen state?   Nathaniel Hawthorne in "Rappaccini's Daughter" delves into the nature of man and reveals that the evil imaginations and machinations of man may eventually lead to his ruin. "Rappaccini's Daughter" is a story set in the mid-nineteenth century in Padua, Italy, a country well known for its romantic stories and history. This period in time was marked by various scientific discoveries, especially in medicine. This boom led to extensive debates on science and religion. There was the argument of whether or not to let things happen naturally or to interfere with the processes of nature. It begins with a student, Giovanni Guasconti, who comes to the University of Padua to "pursue his studies" (Hawthorne 45) but falls in love with Beatrice, the daughter of a very famous botanist Dr. Rappaccini who cultivates a poisonous garden. Despite the fact that Giovanni Guasconti had "but a scanty supply of gold ducats in his pocket, he took lodgings in a high and gloomy chamber... [fit] to have been the palace of a Paduan noble" (Hawthorne 45). This been "the first time he was out of his native sphere,... [Giovanni] was unused to Padua and missed Naples and the cheerful sun shine of Southern Italy" (Hawthorne 46).   Giovanni portrays the generation in search of knowledge. "Beneath his window [was] a garden [consisting] of a variety of plants which seemed to have been cultivated with exceeding care" (Hawthorne 46). Strategically located in the center of the garden was "the ruin of a marble fountain...[whose] water continued to gush and sparkle into the sunbeams as cheerful as ever" (Hawthorne 46) just as "[Beatrice's] sp... ...   "The myth of the Garden: Nathaniel Hawthorne's 'Rappaccini's Daughter'".   Studies in the Literary Imagination II, 1969,   (pp. 3-12) Evans, Oliver   "Allegory and Incest in 'Rappaccini's Daughter'" 19th Century Fiction" Vol. 19, 1964, (pp. 185-195) Genesis   " The Bible" Hawthorne, Nathaniel "The House of Seven Gables" (1851) http://eldred.ne.mediaone.net/nh/sg10.html September 1998, (December 1998) Hawthorne, Nathaniel   "The Marble Faun" (1859-60) http://eldred.ne.mediaone.net/nh/mf19.html September 1998   (December 1998) Hawthorne, Nathaniel   "Rappaccini's Daughter" "American Short Stories" (1820 to the present). Jones, Madison   "Short Story Criticism" Vol. 3 1989 (pp. 191-193) Kloeckner, Alfred   "The flower and the Fountain: Hawthorne's chief symbols in 'Rappaccini's Daughter'" "American Literature" Vol. 38, 1966-67 (pp323 -331)  

Passing A Bill In Congress Essay

In general, for a bill to get through congress it must be introduced into either the House of Representatives or the Senate. Before getting to a vote, a bill must be sponsored or written by a member or members of congress. Then, the bill will head to committees and subcommittees where is will be fleshed out by various members of congress as well as competing interests in congress. It then must be introduced to the floor where it can be brought up for a vote. Please note, it is not uncommon for bills to â€Å"die† in committee. That is, for various reasons, the bill is never brought to the floor for a vote. There are a number of reasons for this, but usually it is because either the bill has so little support that brining it to a vote where is would lose tremendously would be considered a waste of time. When the bill passes one area by 51% on final vote it then moved to the other area where it must pass by 51%. (Please note: certain bills such as bills dealing with taxation) must be initiated only in the House as opposed to the Senate. Also, the Senate must close out final vote with 60 Senators in agreement to end amendments and discussion to the bill before moving on to final vote. After the Bill passes both Houses of Congress, it then goes to the President’s desk where it is signed into law or vetoed. If vetoed, the president’s veto can be overridden by Congress voting in favor of the bill by a 2/3 majority; in such an instance, the bill then becomes the law of the land. On a side note, there is somewhat more partisanship in the Senate because of the fact that there are only 100 members as opposed to the 435 members found in the House. As such, the votes in the Senate are usually viewed by the public as being more â€Å"in line† with a party’s stance as opposed to the House where votes are considered more reflective of locality. The numbers of roadblocks that can derail a bill are vast. However, if recent history was an indication of what the most common methods a bill can be derailed it would be one of two things: and inability to â€Å"purchase† the votes of representatives with earmarks and the public learning more about the bill and becoming dissatisfied. While this may seem like a somewhat cynical statement, it is validated by reports that appear in the newspapers everyday. Often, to get representatives and senators on board for certain bills pork barrel spending (money/spending appropriated for specific local districts) must be utilized in order to purchase the vote. If such a purchase can not be facilitated, a lack of enough votes to process the bill occurs. The other common roadblock for a bill is when the public learns the details of a bill and grows dissatisfied with the bill and then threaten to withhold votes/contributions if the bill passes. Of all the roadblocks to getting a bill passed, the most common throughout American history, however, would be the filibuster. In order for debate on a bill to end in the senate, there must be a 60 vote majority. If this does not occur, the debate can go on forever and the bill may not reach a final vote. Usually, when a bill can not get past the filibuster, it is a â€Å"dead bill† and it is pulled off the floor. If there was any lesson to be learned from the long process it would be the fact that this was a brilliant move on the part of the Founding Fathers as it forces the process to be slow and it gives the public time to be informed about legislation. Because the process is slow, it prevents radical changes in government from occurring too fast and it also prevents the public from being â€Å"blindsided† by legislation that they may not truly support. This allows for a stability in the government system that can be somewhat lacking in other parts of the world.

Behaviourists Explain Maladaptive Behaviour in Terms of...

â€Å"Behaviourists explain maladaptive behaviour in terms of the learning principles that sustain and maintain it. Discuss this statement and show how a behaviourists approach to therapy is in stark contrast to a psychoanalytic one†. Behaviourism is a school of thought in psychology based on the assumption that learning occurs through interactions with the environment. Two other assumptions of this theory are that the environment shapes behaviour and that taking internal mental states such as thoughts, feelings and emotions into consideration is useless in explaining behaviour. Behaviourists are unique among psychologists in believing that it is unnecessary to speculate about internal mental processes. The behaviourist theory believes that†¦show more content†¦In this example the ringing bell had become a conditioned stimulus once it took on the association with food. Another example is the experiment of Little Albert (Watson and Rayner) which was conducted in 1920. Little Albert, a 9 month old child, was conditioned to respond with anxiety to the stimulus of a white rat. This was achieved by pairing the rat with a loud noise that already made Albert anxious. The anxiety response was transferred to the rat because it was presented together with the noise. Operant conditioning is a method of learning that occurs through rewards and punishments for behaviour. Through operant conditioning, an association is made between a behaviour and the consequence for that behaviour. Operant conditioning was first described by psychologist and behaviourist B.F Skinner. As a behaviourist, Skinner believed that internal thoughts and motivations could not be used to explain behaviour. Instead, Skinner suggested that we should look only at the external, observable causes of human behaviour. Skinner used the term Operant to refer to any ‘active behaviour that operates upon the environment to generate consequences’. In other words, Skinners theory explained how we acquire the range of learned behaviours we exhibit each and every day. Reinforcement and punishment are the core tools of operant condition and can be either positive or negative. There are four typesShow MoreRelated‘Behaviourists Explain Maladaptive Behaviour in Terms of the Learning Principles That Sustain and Maintain It. Discuss This Statement and Show How a Behaviourists Approach to Therapy Is in Stark Contrast to a Psychoanalytic One’2665 Words   |  11 PagesThis essay has 2462 words ‘Behaviourists explain maladaptive behaviour in terms of the learning principles that sustain and maintain it. Discuss this statement and show how a behaviourists approach to therapy is in stark contrast to a psychoanalytic one’ Behaviorism was originally founded by John B. Watson who believed that behavior had the means to be measured, trained and changed (1913) The Behavioural theory is firstly based on experiment and secondly by describing how human behaviour is learntRead Moreâ€Å"Behaviourists Explain Maladaptive Behaviour in Terms of the Learning Principles That Sustain and Maintain It. Discuss This Statement and Show How a Behaviourist’s Approach to Therapy Is in Stark Contrast to a Psychoanalytic One†.2459 Words   |  10 Pagesâ€Å"Behaviourists explain maladaptive behaviour in terms of the learning principles that sustain and maintain it. Discuss this statement and show how a behaviourist’s approach to therapy is in stark contrast to a psychoanalytic one†. The term ‘therapy’ has been defined as an activity which ‘involves the treatment of a disease or disorder, by some remedial, rehabilitating, or curative process’. 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Discuss This Statement and Show How a Behaviourist’s Approach to Therapy Is in Stark Contrast to a Psychoanalytic.’2499 Words   |  10 Pages‘Behaviourists explain maladaptive behaviour in terms of the learning principles that sustain and maintain it. Discuss this statement and show how a behaviourist’s approach to therapy is in stark contrast to a psychoanalytic.’ Introduction In this essay I intend to compare and contrast the behaviourist perspective with a psychoanalytical approach to therapy, in relation to the above statement and will explore their fundamental principles and differences. Throughout the centuriesRead MoreChrysalis Module 4 252607 Words   |  11 Pagesï » ¿Behaviourists explain maladaptive behaviour in terms of the learning principles that sustain and maintain it. Discuss this statement and show how a behaviourists approach to therapy is in stark contrast to psychoanalytic one. 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